cerebrumDAF, KENWORTH, PACCAR0 Comments

Southpac Trucks recently opened its $6.5 million, 2,200 square metre truck dealership in the heart of the new industrial hub north of Hamilton. At the opening, Southpac Trucks CEO, Maarten Durent, welcomed the crowd of loyal customers by reminding the gathered group that Freddy Heineken said, “there’s always something happening around a beer.” That “something” he was talking about was the latest addition to the company’s 30-strong dealer network.

Building the dealership was a case of using the knowledge the company has accumulated over the past ten years, according to Maarten. He and several dealers took a trip around Australia to pick up ideas and concepts, which would ultimately be used extensively throughout the dealer network.

“People will share with you what works and what doesn’t,” he said. “We needed to learn from their mistakes and we needed to learn what they have done well.”

Southpac used that experience to build its new workshop in Auckland.

“After 5 years we wouldn’t change a thing,” he assured us.

The success of that design has been so well proven that the latest Hamilton dealership has been constructed to the same design principles.

Maarten also welcomed the support of their principal, the Colonial Motor Company, their staff and, most importantly, their loyal customers.

“We couldn’t do it without our customers,” he emphasised.

Having been “real busy” over the last 10 years, the dealer group has invested $33 million in facility upgrades and new builds he said. These include improvements in Warkworth, Mt Maunganui, Gisborne, Napier, Wanganui, Palmerston North, New Plymouth, Nelson, Christchurch, Timaru, Gore and Invercargill. Over the next 12 months a further $6.5 million will be spent on dealer facilities.

Good facilities attract the best people to the industry, which Southpac backs up with extensive staff training, training facilities and trainers.

On top of that, having parts available when clients need them is a top priority for the group.

PACCAR Australia’s Managing Director, Andrew Hadjikakou acknowledged this was the second PACCAR dealership to be completed over the last two years.

He congratulated Maarten and the team for the growth of the business and all of those who have brought the multi-million-dollar facility to fruition.

“After sales support is a key part of what we do,” Andrew says, adding “You can see here, this dealership supports that ethos.”

He celebrated the relationship with Southpac, an affiliation that has extended more than three decades, which makes them one of PACCAR Australia’s longest serving dealers.

The new dealership covers an 8,000 square metre site with 2,200 square metres covered. The facility boasts five service bays plus a rebuild and cleaning area at the rear. There is an extensive showroom, with a large parts holding along with training facilities at the front of the premises. The building cost $5.5 million to complete with a further $1 million invested in fitting it out with the very latest workshop equipment from Maha.

The new dealership is ideally placed to service the multitude of trucks, which travel around the golden triangle freight corridors linking the Waikato with the Bay of Plenty and Auckland.


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