cerebrumDAF, KENWORTH, PACCAR0 Comments

Introducing the July PACCAR Dealer of the Month – Brian Firth, Dealer Principal of CJD Kenworth DAF Perth.

CJD Kenworth DAF Perth has been a Kenworth dealer in Western Australia for 34 years.

Brian explains “Successfully delivering the first new model C540” as the main highlight of this Dealership.

When asked to describe the most unique thing about them, Brian’s response is “It is one of the largest and most remote areas to cover from a service and support perspective. We operate in the hottest conditions and regularly use the heaviest GCM trucks in Australia”.

We discover some interesting facts about Brian in a short interview, including how he could have been a professional golfer! Read on to find out more.

What’s your favourite local spot?
Yallingup Beach.

What’s your favourite truck model?
We have a lot of multi trailer road trains that we see in WA so we see a lot of interest in the T909; this is my favourite truck as each one is always a little unique.

How did you get started in this business?
I started as a Plant Mechanic many years ago and also got a start as a sales cadet some years after completing my apprenticeship. The Sales cadetship was selling International Harvester road trucks. 

If you weren’t working in this industry what would you be doing?
I got accepted to do an apprenticeship as a Golf Pro at 15 years old, Mum and Dad said NO. I still think I could have made it!

Who is your role model and why?
My Dad, who is now 88 years old, started in the transport industry as truck driver, and finished as a Managing Director. He never bought a truck off me!

Tell me about a project or accomplishment that you consider to be the most significant in your career.
One of the most interesting and new was the introduction of driverless rigid earthmoving trucks onto a WA mine site. This was 20 years ago and the technology just keeps getting stronger.

Is there a customer experience you are most proud of?
After some teething issues with the first C540, securing an order for a second unit due for delivery late 2017.

What are your thoughts on the future of the industry?
I feel that technology will play a larger part again with our products and the way they are used, sold and supported into the future.

Thanks for sharing Brian!

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